Physical presence
An email exists in a list. A pie exists on a desk. Visual, tactile, shared with colleagues.
// The math
Cold email is dead. Send a cake.
Reply rate benchmarks vs our target numbers first 100 deliveries. The numbers are not subtle.
// Mail · LinkedIn · pie
Three channels. One is still working.
2024 benchmarks from HubSpot, Lavender, and Belkins. Our figures from Antwerp, 2026.
Cold email
LinkedIn DM
ColdCake
Opened
Approximately 22%
HubSpot 2024
~30%
Belkin's 2024
100%
Comes across my desk
Reactiepercentage
1-3%
Lavender 2024
5-10%
Belkin's 2024
Target ≥40%
Goal · 2026
Meeting booked
~0.5%
(of total sends)
~2%
(of total messages)
28%
Goal · 2026
Cost per reply
≈ €80
SDR + tools
≈ €60
SDR + Sales Nav
€159
One M-cake
// Calculate yourself
How many replies would you get?
How many cold emails do you send per month? Please enter the number. We'll do the math and show you how much ColdCake can save you compared to what you currently spend on SDR tools.
Reply-rate cold email
1,7%
Lavender · Belkins benchmark 2024
Reply-rate ColdCake
40%
Doelcijfers eerste 100 leveringen · 2026
Prijs per M-taart
€159
Inclusief 6% BTW · Levering Antwerpen
1 taart vervangt
50 e-mails
Op basis van targeting-effort van een SDR
Cold-email projectie
,
replies @ 1,7%
ColdCake projectie
,
replies @ 40%, , M-taarten
, per reply via ColdCake vs , per reply via cold email. Reply-rate , hoger. Totaal ColdCake-budget: ,.
Send your first cake, €99 →
// Why the numbers differ so much
Three reasons why a pie wins.
It's not about the cake. It's about what a cake on a desk causes, and what an email in a crowded graveyard doesn't.
No spam filter
No DKIM, no sender reputation, no Promotions tab. A cake always arrives, opened or not.
Direct reciprocity
Sending someone a cake creates a mini-obligation to respond. That's behavioral psychology, not marketing.
Stop emailing. Start sending pie.
One cake costs less than your third follow-up. And it does get read.
Build your first cake, €99