Antwerp · Belgium

Stop cold emailing. Send a cake.

ColdCake turns your cold leads warm. The baker bakes, we deliver, you sign, they call you back.

Send your first cake, €160How it works
Incl. 6% VAT Delivery in Flanders and Brussels Money back if not delivered

Visual representation — actual cake may vary in detail.

One message. Two channels.

Cold email

Screenshot of a dead-end email thread: six messages between December 2025 and June 2026, with nineteen and eleven unread messages in between, ending with the sender giving up. Names have been blurred out.

1.7%

Reply rate on cold email. Source: Lavender 2024.

ColdCake

Photo of a rectangular cake on a desk, with a full investor dashboard printed in edible ink on the icing: key metrics, charts and the outlook.

Target 40%

Reply within 48h. Target for 2026.

Built for

  • Belgian SaaS
  • EU recruitment
  • Antwerp consultancies
  • Field marketing
  • B2B agencies
  • Sales operations
ColdCake example 4, personalised message
ColdCake example 5, corporate event cake
ColdCake example 4, personalised message
ColdCake example 5, corporate event cake
ColdCake example 4, personalised message
ColdCake example 5, corporate event cake
ColdCake example 4, personalised message
ColdCake example 5, corporate event cake

Your prospect has 47 unread emails.

01

Impossible to ignore

A cake with your pitch on it sits in the kitchen. The whole team talks about it. The CEO reads your message.

02

No filter, no bounce

No spam score. No DKIM. No unopened inbox. A physical cake always arrives.

03

A reply, not a ghost

Target: ±40% reply within 48h. The pitch is on the cake. The company logo is on it.

The math, visualized.

Cold email 1.7%
Lavender 2024
LinkedIn DM 9%
Belkins 2024
ColdCake · TARGET Target ±40%
Target · 2026

Four pieces. One reason.

PART 01

Cold email stopped working

Week after week of cold email nobody opens. Reply rates around 1.7%. The unsubscribes pile up. So you stop.

PART 02

So the pitch moved

A cake, the prospect's logo iced on top, delivered to the office. Not in the inbox. On the desk.

PART 03

Nobody ignores a desk

In an inbox, your pitch disappears. On a desk, it's in plain sight, and the whole team talks about it.

PART 04

That's the whole pitch

The cake is the result. Cold email is the control group. That's why ColdCake exists.

Seven steps. Repeated every month. You do one.

You fill in one form. Everything after that runs through the same system: planning, production, delivery and proof.

  1. 01YOU

    You brief

    On the 1st you fill in who gets a cake and what goes on it. Deadline the 10th.

  2. 02

    We plan

    Bakery, delivery date and time window per recipient.

  3. 03

    The bakery bakes

    Fresh, on the morning of delivery.

  4. 04

    The pitch goes on

    In edible ink on the icing. No separate card goes with it.

  5. 05

    We deliver it ourselves

    Hand-delivered in Flanders and Brussels. No couriers.

  6. 06

    You get the proof

    A photo of the delivered cake.

  7. 07

    The recipient scans

    The QR leads to your pitch and your contact details.

And then it starts again.Next month: step 01.

Hetzelfde bureau in warm namiddaglicht, helemaal leeggeruimd, met een open koraalkleurige doos met een cake erin, een plant ernaast en een lijst aan de muur. Een bureau op een grijze dag: een breedbeeldscherm met een generieke onbeantwoorde inbox, en het blad bezaaid met losse documenten, mappen en stapels papier.

Not in their inbox. On their desk.

A cake on someone's desk is the most expensive piece of paid ad space in B2B sales. No spam filter, no unopened email, no tenth follow-up.

Send your first cake€ 160

Delivery in Flanders and Brussels · Incl. 6% VAT · Money back if not delivered

The tracking system

You always know where your cake is.

From briefing to desk. You track every cake separately.

Status updates

For each cake, you see whether it's briefed, baked, on its way, or delivered.

No follow-up emails, just a status.

Photo proof

A photo of the delivery, so you know it landed on the right desk.

The photo comes from our own courier, the same person who delivers the cake.

QR page for the prospect

The page behind the QR code on the cake, with your pitch and link.

You can edit the text right up until the cake ships.

Status

#1007

Voor Kaat Verlinde · Studio Noord
Campagne Geleverd
Gebrieft Klaar
Gebakken Klaar
Onderweg Bezig
Geleverd Wacht

Fotobewijs

Bezorger Afgegeven aan de receptie
Levering 2026-08-14
Foto van de levering Bureau

QR-pagina

QR-code naar de ColdCake-voorbeeldpagina
Scan en zie wat de ontvanger krijgt

Briefing per cake

#1007

De cake

Maat M · 8-12
Vorm Cirkel
Smaak Chocolade

De boodschap

Op de cake Hi Tom, 15 min?
Toon de volledige briefing

Leverplanning

ma di wo do vr
Levering 2026-08-14
Venster 12:00 tot 15:00
Besteld 31 juli 2026
Bakkerij ingepland 48u

Reacties

#1007 Kaat Verlinde Reactie
#1005 Studio Noord Reactie
#1004 De Wilg Nog niets
Toon alle reacties

Briefing per cake

Pitch, recipient, address, and delivery date, per cake.

Ten cakes means ten briefings, not one bulk list.

Delivery planning

Choose your delivery day, we plan the bakery and the delivery.

Booked at least 48 hours ahead, in Flanders and Brussels.

Coming soon

Reply log

Track who replied.

You log it yourself, so you know what the cake delivered.

You don't need an app. In your account, you track every cake: status, briefing, and delivery photo.

Three channels. One still works.

Reply-rate benchmarks (2024) and our target figures for the first 100 deliveries (2026).

Cold email
LinkedIn DM
ColdCake
Measured · third-party
Target · ColdCake 2026
Opened
Cold email. ~22%HubSpot 2024
LinkedIn DM. ~30%Belkins 2024
ColdCake. Target 100%Lands on the desk
Reply rate
Cold email. 1.7%Lavender 2024
LinkedIn DM. 9%Belkins 2024
ColdCake. Target ±40%Target · 2026

SourcesHubSpot 2024Belkins 2024Lavender 2024

All values in this block are targets for 2026.

First Oven
€700
/ month · 5 cakes
  • 5 cakes per month
  • Round cakes only
  • Logo, QR code and your pitch on every cake
  • Delivery in Flanders and Brussels included
  • Photo proof with every delivery
  • Monthly briefing form
  • Dedicated contact via email, phone or WhatsApp
  • Cancel anytime, 1 month notice
Choose First Oven
Most popularFull Batch
€1,250
/ month · 10 cakes
  • Everything in First Oven
  • 10 cakes per month
  • Round or rectangular
Choose Full Batch
Whole Bakery
€5,900
/ month · 50 cakes
  • Everything in Full Batch
  • 50 cakes per month
  • All shapes and sizes
Choose Whole Bakery
Custom
On request
/ month · 100+ cakes
  • Everything in Whole Bakery
  • 100+ cakes per month, custom volume
  • Onboarding to get started
  • Branded packaging on request
  • Custom invoicing with PO number and SLA on request
Book a call

6% VAT included

Belgian food VAT. No surprises at checkout.

Delivered in Flanders and Brussels

Hand-delivered to your prospect's desk. Photo proof on delivery.

Secure payment

Bank transfer · Visa · Mastercard · Bancontact · Apple Pay. SSL-encrypted.

Target ±40% reply rate

First 100 cakes · 2026. Average cold email reply: 1.7%.

The most expensive part of B2B sales is silence.

Stop paying for it. Send a cake. Get a reply. Book the call.

Send your first cake, €160