Antwerp · Belgium

Stop cold emailing. Send a cake.

ColdCake turns your cold leads warm. The baker bakes, we deliver, you sign, they scan it and your design comes to life, they call you back.

Send your first cake, €160How it works
Incl. 6% VAT Delivery in Flanders and Brussels Money back if not delivered

Visual representation, the actual cake may vary in detail.

One message. Two channels.

Cold email

Screenshot of a dead-end email thread: six messages between December 2025 and June 2026, with nineteen and eleven unread messages in between, ending with the sender giving up. Names have been blurred out.

1.5%

Median reply rate on cold email. Source: Woodpecker 2025.

ColdCake

Photo of a delivered rectangular ColdCake in its box, with the print: Your prospect won't see your next email. But they will definitely see this cake.

40%

Reply rate on a cake. Target 2026, not yet measured.

Built for

  • Belgian SaaS
  • Belgian consultancy
  • B2B agencies
  • Recruitment & HR
  • Account-based marketing
  • IT & managed services
  • Cybersecurity
  • Commercial real estate
A delivered ColdCake at the office: Get in front of your best accounts.
Example cake at an office: A tour of the port, coffee included. Come and see.
A delivered ColdCake: on your dream client's desk within 48 hours.
ColdCake example 4, personalised message
A delivered ColdCake: Pipeline doesn't start in an inbox. It starts with this cake.
Example cake at an office: Those developers you are looking for? They exist.
A delivered ColdCake: Your prospect won't see your next email. But they will definitely see this cake.
Example cake at an office: Congratulations on 10 years, from a web studio to a brewery.
A delivered ColdCake with fruit: You don't make a connection in an inbox today. This cake does.
ColdCake example 5, corporate event cake
Example cake at an office: What if your facade stayed cool this summer?
A delivered ColdCake at the office: Get in front of your best accounts.
Example cake at an office: A tour of the port, coffee included. Come and see.
A delivered ColdCake: on your dream client's desk within 48 hours.
ColdCake example 4, personalised message
A delivered ColdCake: Pipeline doesn't start in an inbox. It starts with this cake.
Example cake at an office: Those developers you are looking for? They exist.
A delivered ColdCake: Your prospect won't see your next email. But they will definitely see this cake.
Example cake at an office: Congratulations on 10 years, from a web studio to a brewery.
A delivered ColdCake with fruit: You don't make a connection in an inbox today. This cake does.
ColdCake example 5, corporate event cake
Example cake at an office: What if your facade stayed cool this summer?

Scan the cake. The message comes to life.

Every cake carries a QR in edible ink. One scan and the design starts moving.

See the AR demo

Your phone is the scanner

Open the demo on your computer

A screen cannot scan itself. Put the demo on a big screen and point this phone at it.

  1. Type this address on your computer
    coldcake.be/en/ar-demo
  2. Scan the QR next to the cake with this phone, then point it at the cake.
View on this phone anyway

One cake. Seven moments with your prospect.

You choose the design and the video. In the builder you also choose the line for our delivery person and where the button goes. This is how your prospect can experience it.
AI image: a delivery person in a black T-shirt with the ColdCake logo sets the closed box on an employee's desk.

The delivery person says: This cake is from Your Company. They look forward to hearing from you.

AI image: hands lift the lid of the box, with the cake inside.
AI image: the box stands open on the desk. The cake carries the design, with a QR code in the middle.
AI image: someone holds a phone next to the cake. On the screen, a video plays on the cake.
AI image: the phone screen shows who sent the cake, with a short message.
AI image: a thumb taps the sender's button on the phone screen.
AI image: next to the cake, an open laptop shows a new email to the sender.
Delivered by hand. We bring it to the company ourselves. With a cake from the builder, our delivery person also says a line you write about your company, if you like.
Real, to hold and share. A real box with a real cake inside. To open and share with whoever is in that day.
Your design on the cake. Whoever opens the box sees your design and the QR code, in edible ink on the cake.
Video on the cake. A scan works with the plain camera on their phone, no app. If the camera recognises the design, your video plays on the cake.
Sent by you. On the same page they read your name, and your message if you write one.
One tap to your page. Your button opens the page you choose in the builder, such as your calendar or your site.
Now it is their move. Whoever wants to can open the laptop next to the cake and send you an email.

And you? After delivery you get a photo taken on the spot, with the time. Scanned? Ask us.

Images made with AI, for illustration.

The math, visualized.

Cold email 1.5%
Median, Woodpecker 2025
LinkedIn DM 7.2%
Replies per sent message, Belkins 2025
ColdCake ±40%
Target 2026

Four pieces. One reason.

PART 01

Cold email stopped working

Week after week of cold email nobody opens. Median reply rate: 1.5% (Woodpecker 2025). The unsubscribes pile up. So you stop.

PART 02

So the message moved

A cake, the prospect's logo iced on top, delivered to the office. Not in the inbox. On the desk.

PART 03

Nobody ignores a desk

In an inbox your message disappears. On a desk it sits in plain sight of the whole team.

PART 04

That is the whole message

The cake is the result. Cold email is the control group. That's why ColdCake exists.

Seven steps per campaign. You do one of them.

If you run a campaign, you fill in one form per month. Everything after that runs through the same system: planning, production, delivery and proof. A single cake you build yourself, at least 48 hours ahead.

  1. 01YOU

    You brief

    On the 1st you fill in who gets a cake and which message goes with it. Deadline the 10th.

  2. 02COLDCAKE

    We plan

    You pick the delivery day and the time window. We schedule the bakery and the run.

  3. 03THE BAKERY

    The bakery bakes

    Fresh, baked to order.

  4. 04THE BAKERY

    The design goes on

    In edible ink on the icing, together with the QR code. Your message sits behind that code. No separate card goes with it.

  5. 05COLDCAKE

    We deliver it ourselves

    Hand-delivered in Flanders and Brussels. No couriers.

  6. 06COLDCAKE

    You get the proof

    A photo of the delivered cake.

  7. 07THE RECIPIENT

    The recipient scans

    The QR in the edible ink opens your design in AR: it starts moving on their phone, with your message.

  8. Your cake comes alive on their desk.In AR, on their phone.

A sunny desk with a computer screen and an open coral box holding a rectangular cake. A desk on a grey day: a widescreen monitor showing a generic unanswered inbox, and the desk covered in loose documents, folders and stacks of paper.

Not in their inbox. On their desk.

A cake on someone's desk is the most expensive piece of paid ad space in B2B sales. No spam filter, no unopened email, no tenth follow-up.

Send your first cake€ 160

Delivery in Flanders and Brussels · Incl. 6% VAT · Money back if not delivered

The tracking system

You always know where your cake is.

From briefing to desk. You track every cake separately.

Status updates

For each cake, you see whether it's briefed, baked, on its way, or delivered.

No follow-up emails, just a status.

Photo proof

A photo of the delivery, so you know it landed on the right desk.

The photo comes from our own driver, the same person who delivers the cake.

QR page and AR for the prospect

Behind the QR on the cake sits your message and the design that starts moving in AR on their phone.

You can edit the text right up until the cake ships.

See a real example

Status

#1007

For Kaat Verlinde · Studio Noord
Campaign Delivered
Briefed Done
Baked Done
On its way In progress
Delivered Waiting

Photo proof

Driver Handed over at reception
Delivery 2026-08-14
Photo of the delivery Desk

QR page

QR code to the ColdCake AR demo
Scan and see what the recipient gets

Briefing per cake

#1007

The cake

Size M · 8-12
Shape Circle
Flavour Chocolate

The message

Via QR Hi Tom, 15 min?
Show the full briefing

Delivery planning

Mon Tue Wed Thu Fri
Delivery 2026-08-14
Window 12:00 to 15:00
Ordered 2026-07-31
Bakery scheduled 48h

Replies

#1007 Kaat Verlinde Reply
#1005 Studio Noord Reply
#1004 De Wilg Nothing yet
Show all replies

Briefing per cake

Message, recipient, address and delivery date, per cake.

Ten cakes means ten briefings, not one bulk list.

Delivery planning

Choose your delivery day, we plan the bakery and the delivery.

Booked at least 48 hours ahead, in Flanders and Brussels.

Coming soon

Reply log

Track who replied.

You log it yourself, so you know what the cake delivered.

You don't need an app. In your account, you track every cake: status, briefing, and delivery photo.

Demo cake with the design your phone recognises

Scan this cake with your phone

  1. Scan the QR code with your phone. Your camera opens.
  2. Point your phone at this cake. The design comes to life on your phone.
Go to the full AR demo

Your phone is the scanner

Open the demo on your computer

A screen cannot scan itself. Put the demo on a big screen and point this phone at it.

  1. Type this address on your computer
    coldcake.be/en/ar-demo
  2. Scan the QR next to the cake with this phone, then point it at the cake.
View on this phone anyway

Four channels. One still works.

Benchmarks measured in 2025. The ±40% and the 100% for ColdCake are targets for 2026, not yet measured. Cold calling takes about 370 dials per booked meeting (Belkins 2025).

Cold email
LinkedIn DM
Cold calling
ColdCake
Measured · third-party
Target 2026 · ColdCake
Opened
Cold email. 26%Median, Woodpecker 2025
LinkedIn DM. 26%Request accepted, Belkins 2025
Cold calling. 9.9%Picked up, Belkins 2025
ColdCake. Target 100%Lands on the desk
Reply rate
Cold email. 1.5%Median, Woodpecker 2025
LinkedIn DM. 7.2%Replies per sent message, Belkins 2025
Cold calling.
ColdCake. ±40%Target 2026
Comes to life
Cold email. NoText on a screen
LinkedIn DM. NoText on a screen
Cold calling. NoGone after the call
ColdCake. Yes, in ARScan the QR on the cake

SourcesMedian, Woodpecker 2025Request accepted, Belkins 2025Picked up, Belkins 2025Replies per sent message, Belkins 2025Text on a screenGone after the call

The ±40% reply rate and the 100% in the ColdCake column are targets for 2026, not yet measured.

Not only for new clients.

A cake on the desk works for the clients and partners you already have too: to thank them, to celebrate, or to show you like working with them.

  • Day of the Entrepreneur

    Friday 20 November: thank the entrepreneurs you work with. Order before Tuesday 17 November, 4 pm.

  • Sinterklaas

    Delivered Tuesday 1 to Friday 4 December, for the whole office.

  • Christmas and year end

    Thank your clients for the year together, on their desk instead of in their inbox.

  • New Year

    Your wishes land in January, when the December rush is over.

  • Welcome and anniversaries

    A new client on board, a renewed contract or a year of working together: celebrate it.

  • Birthdays

    Of their company or your regular contact, with their name on the cake.

  • Just thank you

    For the partner who sends you clients, the team that hit the deadline, or for no reason at all.

  • After a fair or event

    You met clients and partners at the stand. A cake a few days later picks the conversation back up.

  • Their milestone or award

    An award, a funding round or a big new client: congratulate them with a cake.

  • Opening or move

    A new office deserves a first cake on the new table.

  • Launch or finished project

    A product launched or a project live: celebrate with the team that made it happen.

  • After a mistake

    A sincere apology, with your face in the video.

The AR works here too: your video plays on the cake, your own film or a thank-you from your team. Plain phone camera, no app.

Make a cake for your client
Eerste Oven
€825
/ month · 5 cakes
  • 5 cakes per month
  • Rectangular cakes only
  • Logo, design and QR code on every cake
  • AR on every cake: scan the QR and the design starts moving
  • Delivery in Flanders and Brussels included
  • Photo proof with every delivery
  • Monthly briefing form
  • One named contact by mail or phone
  • Cancel monthly
Choose Eerste Oven
Most popularVolle Bak
€1,750
/ month · 10 cakes
  • Everything in Eerste Oven, including AR on every cake
  • 10 cakes per month
  • Rectangular
Choose Volle Bak
Hele Bakkerij
€8,900
/ month · 50 cakes
  • Everything in Volle Bak, including AR on every cake
  • 50 cakes per month
  • All sizes, rectangular
Choose Hele Bakkerij
Custom
On request
/ month · 100+ cakes
  • Everything in Hele Bakkerij, including AR on every cake
  • 100+ cakes per month, volume to measure
  • Onboarding to get started
  • Branded packaging on request
  • Custom invoicing with PO number
Book a call

6% VAT included

Belgian food VAT. No surprises at checkout.

Delivered in Flanders and Brussels

Hand-delivered to your prospect's desk. Photo proof on delivery.

Secure payment

Visa · Mastercard · Bancontact · Apple Pay. SSL-encrypted.

±40% reply rate

Target 2026, not yet measured. Median cold email reply rate: 1.5% (Woodpecker 2025).

The most expensive part of B2B sales is silence.

Stop paying for it. Send a cake. Get a reply. Book the call.

Send your first cake, €160