7 notes
Notes from Antwerp.
About cold email, cake as a channel, and what we discover with every delivery.
What your prospect sees when they scan the QR on the cake
You picked the design, wrote the message and checked out. Then the cake leaves, and you do not get to see the moment that matters most: the minute someone at your prospect’s office opens...
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A cake that comes to life, and why that is not a gimmick
Nothing in a ColdCake box sits loose. No envelope, no leaflet, no little holder with a logo. Your design and your logo are printed in edible ink on the cake itself, and next to...
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Is a business gift tax deductible in Belgium?
Up front: this article is general information, not tax advice. We know cake, not annual accounts. Put your own situation to your accountant or to a specialist such as Liantis.You send a prospect something...
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Your prospect goes quiet. Seven ways to still get noticed
You sent a good email. Then a follow-up. Then another one. Silence. For reassurance: the median reply rate on cold email sits around 1.5% (Woodpecker 2025). Silence is not the exception, it is the...
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Cold email vs cold cake: a fair comparison with numbers
ColdCake sells cakes for B2B prospecting: your design, your logo and a QR code sit in edible ink on the cake itself, baked fresh by a partner bakery in Belgium. So yes, this article...
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What will prospect warming cost in 2026? Real figures for Belgian B2B
The sum that comes up straight away: a cake for your prospect costs €160, a cold email costs a few cents. How can that math ever work out?Honest answer: the math is not what...
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Cold email is dead. What works in 2026 for Belgian B2B?
1.5%. That is the median reply rate of B2B cold email, measured by Woodpecker across 56,614 campaigns (2025). Every new benchmark comes in lower than the one before it. The graph points one way...
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