How it works

Four steps between your click and the meeting.

You choose the cake and write the message. The partner bakery bakes, we deliver ourselves. Flanders and Brussels, at least 48h ahead.

No software to learn. No sequence to warm up. You choose, you write, we deliver. Your prospect scans the QR in the edible ink and watches your design move in AR, right in the browser, without an app.

Four moments, at least 48 hours ahead.

From your brief to a cake on your prospect's desk. After that, it's up to them.

  1. At least 2 days ahead

    You brief the message

    You choose flavour, size and shape, and fill in who the prospect is and which message goes with the cake.

    Drawing of a computer screen with the ColdCake logo on it and a keyboard in front.
  2. After your order

    The oven turns on

    A partner bakery bakes fresh to order. Your design, logo and QR code go on in edible ink.

    An oven with the cake behind the door window.
  3. Delivery day

    We deliver to the desk

    You order at least 48h ahead. We deliver in Flanders and Brussels, on the day you choose. Photo proof on delivery.

    A desk with a computer screen and an open box with the cake inside.
  4. After that

    You get your reply

    The prospect scans the QR and your design starts moving on the phone, in AR and without an app. Below it sits your message. ±40% reply, our target for 2026.

    Two chat bubbles: your message on top, the reply below.
Build a cake

From €160

Your cake comes out of the oven at Bakkerij Bossuyt.

Family bakery in Ekeren, run by the brothers Geert and Rik Bossuyt. Bread, pastries, pralines, and chocolate, and now your ColdCake too.

Meet the bakery
Toonbank vol gebak en rekken met vers brood in de winkel van Bakkerij Bossuyt op het Kristus Koningplein in Ekeren

What's guaranteed

6% VAT included

Belgian reduced rate on pastry. No surprises.

Delivered in person

Hand-delivered to the office. Photo proof on delivery.

100% refunded

Not delivered? Not paid. That's how simple it is.

±40% reply rate

Target 2026, not yet measured. Median cold email reply rate: 1.5% (Woodpecker 2025).

Do we deliver to your prospect?

Map of Belgium. The coral-coloured area is our delivery zone: Flanders and Brussels. The lighter area below is Wallonia, where we deliver on request. Enter a Walloon postcode and that area lights up softly, with the pin dropping right there. Boundaries © EuroGeographics (Eurostat GISCO). Postcodes via GeoNames.
// Delivery · Flanders and Brussels

From baker to desk.

Our partner bakery bakes fresh, to order.

Packed chilled, with your design already on it.

No courier. Someone from ColdCake drives.

At the door, on the day you chose.

Open on the desk. Your message is already there.

Your design, your animation and your message come to life on their phone.

The oven turns on The box closes Our own driver takes over Handed over The box opens The recipient scans the cake

One scan, and your design starts moving.

The camera opens by itself. No app, and it works on iPhone and Android.

See the AR demo

Your phone is the scanner

Open the demo on your computer

A screen cannot scan itself. Put the demo on a big screen and point this phone at it.

  1. Type this address on your computer
    coldcake.be/en/ar-demo
  2. Scan the QR next to the cake with this phone, then point it at the cake.
View on this phone anyway

// Check the math yourself

Check the math with our assumptions.

Enter how many cold emails you send per month. What you get back is a worked example based on assumptions, not a prediction or a promise. Only the median cold email reply rate (1.5%, Woodpecker 2025) comes from external research. The 40% is our target for 2026, not yet measured. The 50 emails per cake is also an assumption, and €160 is the price of a Medium cake, delivery in Flanders and Brussels. Different assumptions give different outcomes. Questions about these numbers: info@coldcake.be.

Cold email reply rate 1.5% Median, Woodpecker 2025 · the only external figure on this page
ColdCake reply rate 40% Target 2026
Price per M cake €160 Includes 6% VAT · Delivery in Flanders and Brussels (1000-1299, 1500-3999, 8000-9999)
Ratio 1 to 1 Same number of emails and cakes, for a fair comparison
Cold email projection
8
replies @ 1.5%
ColdCake projection
200
replies @ 40% (target 2026), 500 M cakes
Build a cake, from €160 →

Build your first ColdCake.

Two flavours, three sizes, one message. From 160 euro to get started.

Build a cake

Questions? info@coldcake.be