How it works
Four steps between your click and the meeting.
You choose the cake and write the pitch. The partner bakery bakes, we deliver ourselves. Flanders and Brussels, at least 48h ahead.
No software to learn. No sequence to warm up. You choose, you write, we deliver, and your prospect remembers you.
Four moments, at least 48 hours ahead.
From your brief to a cake on your prospect's desk. After that, it's up to them.
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At least 2 days ahead
You brief the pitch
You choose flavour, size and shape, and fill in who the prospect is and what should go on the cake.
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Delivery day, morning
The oven turns on
A partner bakery bakes fresh on the morning of delivery. Your pitch and logo go on in edible ink.
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Delivery day
We deliver to the desk
You order at least 48h ahead. We deliver in Flanders and Brussels, on the day you choose. Photo proof on delivery.
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After that
You get your reply
The prospect scans the QR code and lands on your pitch, your link, your contact details. Target: ±40% response within 48h.
From €160
What's guaranteed
6% VAT included
Belgian reduced rate on pastry. No surprises.
Delivered in person
Hand-delivered to the office. Photo proof on delivery.
100% refunded
Not delivered? Not paid. That's how simple it is.
Target ±40% reply rate
Target figures, first 100 deliveries · 2026. Cold email average: 1.7%.
Do we deliver to your prospect?
From baker to desk.
Our partner bakery bakes fresh, the same morning.
Packed chilled, with your pitch already on it.
No courier. Someone from ColdCake drives.
At the door, on the day you chose.
Open on the desk. Your pitch is already there.
Check the math with our assumptions.
Enter how many cold emails you send per month. What you get back is a worked example based on assumptions, not a prediction or a promise. Only the cold email reply rate (1.7%) comes from external research. The 40% for ColdCake is a target for 2026, not yet measured. The 50 emails per cake is also an assumption, and €160 is the price of a Medium cake, delivery in Flanders and Brussels. Different assumptions give different outcomes. Questions about these numbers: info@coldcake.be.