Choose your pie
Nine flavors, four sizes, two shapes. From €99. Premium flavors (Oreo, KitKat, M&M's) +€10.
// How it works
Four steps between your click and the meeting.
No software to learn. No sequence to warm up. You choose, you write, we deliver, and your prospect remembers you.
// The Four Steps
Simple. Predictable. Works.
Write your pitch
Pitch and logo in edible ink on the cake. QR code on the box, linking to your landing page.
We deliver
Delivery to your prospect's office, on the day you choose.
You'll get a reply
Confirmation once the cake is delivered. (Internal target: 40% response within 48h.)
// Delivery · Antwerp · 48h
From baker to desk in 48 hours.
Local Antwerp bakers, refrigerated transport, precise address planning. Your cake arrives fresh, with the pitch on it, at the right desk.
// Why this works
A cake is not an email.
An email lives in an inbox alongside 47 others. A cake lives on a desk, in a kitchen, in a conversation. Three reasons why ColdCake opens the channel that email has closed.
No filter, no rebound
No spam score, no DKIM, no unopened inbox. A physical cake always arrives.
The whole office knows about it
A cake on a desk is a conversation in the kitchen. Your company will be remembered, not just by one person.
The pitch is online
Your message, in edible ink. Plus QR code to your booking page. Direct, no fuss.
VAT 6% included
Belgian reduced rate on pastries. No surprises.
Delivery within 48h
Hand-delivered to the office. Photo proof upon delivery.
100% reimbursed
Not delivered? Not paid. It's that simple.
Target ≥40% reply rate
Target figures first 100 deliveries · 2026. Cold email average: 1-3%.
A ColdCake with a logo is a promotional item.
Each ColdCake features the channel's logo on top of the cake. Under Belgian tax law (WIB 92), this is classified as an advertising expense (promotional item), not a business gift. Below are the three practical implications.
01 · Reclamekost
Cake met logo van de zender
100% aftrekbaarEen ColdCake draagt het logo van de zender direct op de cake. Daardoor valt de uitgave onder reclamekosten / publiciteitsartikel (Art. 53, 8° WIB 92, uitzondering relatiegeschenken — Com.IB nr 53/152). Reclamekosten zijn 100% aftrekbaar, ongeacht de bedragdrempel van €50.
Art. 53, 8° WIB 92 · Com.IB nr 53/152
02 · BTW
BTW recupereren
6% recupereerbaarVoedingsmiddelen vallen onder het verlaagde BTW-tarief van 6%. Bij commercieel gebruik (logo + reclamekost) recupereer je de BTW volledig via je periodieke aangifte. Het BTW-bedrag staat apart vermeld op elke ColdCake-factuur.
BTW-Wetboek art. 45 §1 §6 · Tarief K.B. nr 20
03 · Bewijslast
Wat je moet kunnen aantonen
FOD-conformHoud per verzending bij: (1) ontvanger-naam, bedrijf en functie, (2) reden van de outreach, (3) foto-bewijs met het logo zichtbaar op de cake, (4) de ColdCake-factuur. Je accountdashboard houdt (1) en (3) automatisch bij.
FOD Fin. · Com.IB nr 53/152