You write one line, our bakery puts it on a cake, we put it on the desk.
ColdCake is asset-light. We design the experience — the cake, the message in edible ink, the QR landing page and the delivery confirmation — and work with an Antwerp bakery that builds to spec. We deliver in person across Flanders and Brussels.
01Bakery
Local craftsmanship, vetted.
The bakery that bakes for us is based in Antwerp, FASFC-registered and allergen-trained. ColdCake doesn't bake in-house. We leave that to people who do it every day.
02Cake
Single-layer, round or rectangular.
Edible-print message on top. Brand-neutral by default. Custom branding from Tier 03. Nothing comes out of the oven that wouldn't fit through a reception door.
03Delivery
Hand-carried, photographed.
A real person, across Flanders and Brussels. We photograph the handover, log the QR scan, and email it to you. No couriers, no plastic clamshells.
The story, in short.
Picture a freelancer in Antwerp. Week after week he sends cold email nobody opens. Reply rates hover around 1.7% (Lavender, 2024). The unsubscribes pile up. He stops.
He has a cake baked at his partner bakery, prints his prospect's logo onto it in icing, delivers it to the office. Now he's not in their inbox, he's on their desk.
That's the whole pitch. The cake is the result. Cold email is the control group.
Timeline
What's happened so far.
2025
The company starts.
Cold email stopped working. A cake didn't.
2026
The name ColdCake locked in.
Palette, logo and voice added.
Now
Open in Flanders and Brussels.
The partner bakery bakes, we deliver in person.
Principles
What we don't do.
01No cold outreach.
We never email or DM strangers to sell ColdCake.
Our entire pitch is that cake replaces cold outreach. Selling ColdCake via cold outreach would break that promise. We grow through inbound, the cakes themselves, and referrals.
02No frozen cakes.
Every cake is made fresh, only after you order.
Nothing sits in the freezer, nothing sits in stock. Our bakery only starts once your order comes in. That takes a few days, and those days are the point.
03No chasing.
One cake, and then it's up to them.
After a delivery, we don't send a string of reminders. No second and third attempt until something comes back. The prospect gets the cake, the message on it, and a way to reply — and decides for themselves what happens next.
Send your first cake. Feel what cake-as-a-channel actually feels like.
Stop paying for it. Send a cake. Get a reply. Book the call.
