One founder. One Antwerp baker.
ColdCake started because cold email stopped working. The cake didn't, people remember a cake, even if they ignore your inbox.
Cake. Baker. Delivery.
Local Antwerp bakers, refrigerated transport, precise address planning. Your cake arrives fresh, with the pitch on it, at the right desk.
The story, in short.
Picture a freelancer in Antwerp. Week after week, he sends cold emails that nobody opens. Reply rates hover around 1.4%. Unsubscribes pile up. He quits.
He bakes a cake, frosts his prospect's logo onto it, and delivers it to their office. Now he's not in their inbox; he's on their desk.
That's the whole pitch. The cake is the result. Cold email is the control group.
What we don't do.
We never email or DM strangers to sell ColdCake.
Our whole pitch is that cake replaces cold outreach. Selling ColdCake through cold outreach would break the promise. We grow through inbound, the cakes themselves, and referrals.
No stock photos. No AI-generated cake imagery.
Real cakes, baked this week, photographed in real Antwerp offices. Until then, we'll use brand colours and minimal illustrations, no fake cake on a fake desk.
Discounting devalues package crafting.
Our only flex is paying annually → one pie on the house. No Black Friday. No friends-and-family. No coupon-stacks. The price is the price.
Send your first pie. Feel what pie-as-a-channel truly feels like.
Stop paying for it. Send a cake. Get a reply. Book the call.
Send your first cake, €99