What you would've emailed instead.
A ColdCake fits everything you'd otherwise send as an attachment: from one line to a whole document. Below is what fits on it. Copy the line into the builder with one click.
One line
The shortest format. One line, max 60 characters, large on the cake. The counter shows how many you have left.
Direct
47 emails ignored. Not this one.
Use this pitch32 van 60 tekens
Disarming
You don't have to reply. Just eat.
Use this pitch34 van 60 tekens
Self-deprecating
My emails weren't working. This is plan B.
Use this pitch42 van 60 tekens
Deadpan
No attachment. No follow-up email. Just cake.
Use this pitch45 van 60 tekens
Curious
One question, then I'll leave you alone.
Use this pitch40 van 60 tekens
Compliment
We've been following you for a year. Now it's the other way around.
Use this pitch67 van 60 tekens
Business-like
The quote is in your inbox. This is the reminder.
Use this pitch49 van 60 tekens
Numbers
Q1 is on it. Q2 is up to you.
Use this pitch29 van 60 tekens
Grateful
A year together. Here's what it delivered.
Use this pitch42 van 60 tekens
Job application
My CV was in your spam. This isn't.
Use this pitch35 van 60 tekens
ColdCake itself
A cake outlasts an inbox.
Use this pitch25 van 60 tekens
Portfolio
Our homepage. Now edible.
Use this pitch25 van 60 tekens
Full design
The entire top surface can be printed in edible ink. Whatever you'd otherwise put on paper fits just as well here. Twelve starting points, with dimensions included.
-
Your best ad, with their name in it
Take the ad that works best for you and put the prospect's name in it.
HoeAn ad addressed to one person reads differently than an ad.
-
Your deck, on one page
The whole deck boiled down to the core message.
HoeWhat doesn't fit on a cake probably didn't fit in their head either.
-
The number that convinces, big
One number, big enough to read from a metre away, with one line underneath.
HoeAt cake size, one number beats ten.
-
Your CV
Name, role and three positions, in the order you want to be read.
HoeMore won't fit legibly. The rest comes in the conversation.
-
The cover of your proposal, plus the summary
The cover as you sent it, with the summary in three lines below.
HoeThe cake doesn't replace your proposal, it gets it opened. The rest stays in the attachment.
-
Your quarterly numbers
Key figures and charts. Running text doesn't work here.
HoeNumbers that would otherwise disappear into a deck now sit on the table in the meeting room.
-
A year-in-review for your client
The growth number big, everything else small.
HoeYou don't ask for a renewal by email. You put the result on the table and let the whole team read along.
-
Your homepage
The homepage exactly as it's live today, on the printable surface.
HoeShowing your work instead of emailing about it. Works especially well for agencies, studios, and anyone who sells on their portfolio.
-
Their situation next to life with you
Two columns: left how it goes now, right how it goes with you on board.
HoeKeep it to three lines per column. The difference has to be visible at a glance.
-
The agenda for the conversation you want
Three points and a date.
HoeThat way they know exactly what they're saying yes to.
-
The first ninety days
A timeline of what happens if they sign tomorrow. Four moments, no more.
HoeA plan on the table is harder to postpone than a plan in an attachment.
-
Their own job posting, with your answer next to it
Left the job posting as they published it, right your answer to it.
HoeWorks for recruitment and for anyone responding to a specific client need.
Build your first ColdCake.
Pick an example above, or write your own line. From 160 euros.
Build a cakeQuestions? info@coldcake.be