One cake. Or one every week.
All prices include 6% Belgian VAT (reduced rate on pastries). Delivery in Antwerp is included in the price. No discounts, but one cake from the house with annual invoicing.
Four tiers. Cancelable monthly.
Subscriptions are based on the standard mix per tier (S/M/L/XL, round or rectangular). Changes will be charged at an additional cost per cake on the monthly form. Delivery in Antwerp included.
- Logo + QR code on each cake
- Custom pitch per cake
- Monthly briefing form
- Delivery in Antwerp within 48 hours
- 1-month cancellation notice
- Fixed delivery days on fixed bakery slots
- Flexible custom mix
- Personal onboarding upon startup
- Photo proof with every delivery
- 1-month notice period
- Dedicated contact person
- Bakery slot priority
- Custom card branding
- Photo proof + monthly overview
- 1 month notice
- Branded packaging on request
- Dedicated account support
- Custom invoicing (PO number possible)
- SLA on request
- Personalized custom quote
What's in each package?
Compare the four tiers side-by-side. The "Volle Bak" tier is highlighted as it is our most popular choice.
| Feature | First Oven | Full House | Whole Bakery | Custom-made |
|---|---|---|---|---|
| Standard size | Medium-Round | Medium-Round | Medium-Round | Custom-made |
| Monthly price | €549 | €999 | €4,490 | On request |
| Price per cake | €110 | €100 | €90 | On request |
| Delivery Antwerp | ✓ included | ✓ included | ✓ included | ✓ included |
| Bakery-lock | Standard | Reserved | Priority | Custom |
| Onboarding | , | By email | Fixed contact person | On request |
| Custom card branding | , | , | ✓ | ✓ + packaging on request |
| Monthly overview | By email | By e-mail | Via email | By email |
| Monthly Briefing Form | ✓ | ✓ | ✓ | ✓ |
| Minimum duration | 1 month notice period | 1 month notice period | 1 month notice period | On request |
| Invoicing | Monthly | Monthly | Monthly | Quotation |
Choose a size. Round or rectangular.
| Size | Servings | Around | Rectangle (+15%) |
|---|---|---|---|
| Small S | 4-6 | €99 | €115 |
| Medium M | 8-12 | €159 | €185 |
| Large L | 16-20 | €249 | €285 |
| Extra Large XL | 24-30 | €399 | €459 |
Premium flavors (Oreo, KitKat, M&M's) add €10 to each cell.
Build a cake nowThree questions. One recommendation.
No sales call needed to find out which tier works for you. Answer three questions, get a recommendation, click through.
Rules we don't bend.
No discount codes.
Discounting devalues package-craft. Annual billing on Tier 1–3 yields one house cake; that's the only flex.
100% refund for non-delivery.
If we don't deliver, you don't pay. We do not refund based on whether the recipient read the card; we deliver the cake, he chooses to respond.
Send one cake. See if it works.
€99 for outreach they'll be telling their colleagues about for weeks.
Send your first cake, €99