Impossible to ignore
A cake with your pitch on it is in the kitchen. The whole team is talking about it. The CEO is reading your message.
Since 2025 · Antwerp · Belgium
Stop cold emailing. Send a pie.
ColdCake warms up your leads. We bake, we deliver, you sign, they call you back.
Cake laden…
Visual representation - actual cake may vary in detail.
// The problem
Your prospect has ignored 47 emails this week.
Statistically speaking, your inbox is a graveyard. SDRs send ten follow-ups and get one reply in a hundred. ColdCake works differently, because nobody ignores a cake on their desk.
No filter, no rebound
No spam score. No DKIM. No unopened inbox. A physical cake always arrives.
Reply, don't ghost
Target ≥40% of our customers received a response within 48 hours. The pitch is the icing on the cake. The company logo is on it.
// How it works
Four steps. One meeting.
Choose your cake
Nine flavors, four sizes, two shapes. From €99.
Write your pitch
Pitch and logo in edible ink on the cake. QR code on the box.
We deliver
Delivery to your prospect's office, on the day you choose.
You will get a reply
Confirmation once the cake has been delivered. (Internal target: 40% response within 48h.)
// Delivery · Antwerp · 48h
From baker to desk in 48 hours.
Local Antwerp bakers, refrigerated transport, exact address planning. Your cake will arrive fresh, with the pitch on it, at the right desk.
// Mail · LinkedIn · cake
Three channels. One still works.
Reply-rate benchmarks (2024) and our target figures for the first 100 deliveries (2026).
Cold email
LinkedIn DM
Cold Cake
Opened
Approximately 22%
HubSpot 2024
~30%
Belkin's 2024
100%
Comes across the desk
Reply rate
1-3%
Lavender 2024
5-10%
Belkin's 2024
Target ≥40%
Goal · 2026
Meeting booked
~0.5%
(of total sends)
approx. 2%
(of total messages)
28%
Target · 2026
Cost per reply
Approximately €80
SDR + tools
Approximately €60
SDR + Sales Nav
€159
One M-cake
// Manifesto
Four things we believe in.
Inboxes are dead.
The average B2B prospect has 47 unread emails. Cold email response rates have dropped to 1-3%.
A cake is not a bribe.
Publicity article with logo on the cake. Fully open communication: card states sender + reason. No hidden agenda.
Local works.
Antwerp bakeries, Antwerp deliveries. No drop-shipping, no warehouse prints, no mass production.
One channel for the B2B deal that counts.
Not for 10,000 cold prospects. For the 10 you really need to win over. Niche tool, not a mass tool.
€549
/ month · 5 cakes
- Logo + QR code on each cake
- Custom pitch per cake
- Monthly briefing form
- Delivery in Antwerp within 48 hours
- 1 month notice period
€999
/ month · 10 cakes
- Fixed delivery days on fixed bakery slots
- Flexible size mix
- Personal onboarding at startup
- Photo proof with every delivery
- 1 month notice period
€4,490
/ month · 50 cakes
- Dedicated contact person
- Priority bakery slot
- Custom card branding
- Photo proof + monthly overview
- 1 month notice period
On request
/ month · 100+ cakes
- Branded packaging on request
- Dedicated account support
- Custom invoicing (PO number possible)
- SLA on request
- Personalized custom quote
// Calculate your ROI
The math against your inbox.
How many cold emails do you send per month? We'll show you how many replies you get, and how much more ColdCake delivers for less money than you currently pay for SDR tools.
Reply-rate cold email
1,7%
Lavender · Belkins benchmark 2024
Reply-rate ColdCake
40%
Doelcijfers eerste 100 leveringen · 2026
Prijs per M-taart
€159
Inclusief 6% BTW · Levering Antwerpen
1 taart vervangt
50 e-mails
Op basis van targeting-effort van een SDR
Cold-email projectie
,
replies @ 1,7%
ColdCake projectie
,
replies @ 40%, , M-taarten
, per reply via ColdCake vs , per reply via cold email. Reply-rate , hoger. Totaal ColdCake-budget: ,.
Send your first invoice, €99 →
// Which plan fits?
Three questions. One recommendation.
No sales call needed to find out which tier works for you. Answer three questions, get a recommendation, click through.
VAT 6% included
Belgian food VAT. No surprises at checkout.
Antwerp city concerned
Hand-delivered to your prospect's desk. Photo proof of delivery.
Secure payment
Bank transfer · Visa · Mastercard · Bancontact · Apple Pay. SSL encrypted.
Target ≥40% reply rate
First 100 cakes · 2026. Average cold email reply: 1-3%.
// The Pitch
The most expensive part of B2B sales is silence.
Stop paying for it. Send a cake. Get a response. Book the call.
Send your first cake, €99