What you would've emailed instead.
A ColdCake fits everything you'd otherwise send as an attachment: from one line to a whole document. Below is what fits on it. Copy the line into the builder with one click.
One line
The shortest format. One line, max 60 characters, large on the cake. The counter shows how many you have left.
Direct
47 emails ignored. Not this one.
Use this line32 of 60 characters
Disarming
You don't have to reply. Just eat.
Use this line34 of 60 characters
Self-deprecating
My emails weren't working. This is plan B.
Use this line42 of 60 characters
Deadpan
No attachment. No follow-up email. Just cake.
Use this line45 of 60 characters
Curious
One question, then I'll leave you alone.
Use this line40 of 60 characters
Compliment
We've followed you for a year. Now the other way round.
Use this line55 of 60 characters
Business-like
The quote is in your inbox. This is the reminder.
Use this line49 of 60 characters
Numbers
Q1 is on it. Q2 is up to you.
Use this line29 of 60 characters
Grateful
A year together. Here's what it delivered.
Use this line42 of 60 characters
Job application
My CV was in your spam. This isn't.
Use this line35 of 60 characters
ColdCake itself
A cake outlasts an inbox.
Use this line25 of 60 characters
Portfolio
Our homepage. Now edible.
Use this line25 of 60 characters
Full design
The entire top surface can be printed in edible ink. Whatever you'd otherwise put on paper fits just as well here. When the recipient scans the QR, they see that exact design move in AR. Twelve starting points, with dimensions included.
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Your best ad, with their name in it
Take the ad that works best for you and put the prospect's name in it.
HowAn ad addressed to one person reads differently than an ad.
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Your deck, on one page
The whole deck boiled down to the core message.
HowWhat doesn't fit on a cake probably didn't fit in their head either.
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The number that convinces, big
One number, big enough to read from a metre away, with one line underneath.
HowAt cake size, one number beats ten.
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Your CV
Name, role and three positions, in the order you want to be read.
HowMore won't fit legibly. The rest comes in the conversation.
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The cover of your proposal, plus the summary
The cover as you sent it, with the summary in three lines below.
HowThe cake doesn't replace your proposal, it gets it opened. The rest stays in the attachment.
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Your quarterly numbers
Key figures and charts. Running text doesn't work here.
HowNumbers that would otherwise disappear into a deck now sit on the table in the meeting room.
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A year-in-review for your client
The growth number big, everything else small.
HowYou don't ask for a renewal by email. You put the result on the table and let the whole team read along.
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Your homepage
The homepage exactly as it's live today, on the printable surface.
HowShowing your work instead of emailing about it. Works especially well for agencies, studios, and anyone who sells on their portfolio.
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Their situation next to life with you
Two columns: left how it goes now, right how it goes with you on board.
HowKeep it to three lines per column. The difference has to be visible at a glance.
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The agenda for the conversation you want
Three points and a date.
HowThat way they know exactly what they're saying yes to.
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The first ninety days
A timeline of what happens if they sign tomorrow. Four moments, no more.
HowA plan on the table is harder to postpone than a plan in an attachment.
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Their own job posting, with your answer next to it
Left the job posting as they published it, right your answer to it.
HowWorks for recruitment and for anyone responding to a specific client need.
Build your first ColdCake.
Pick an example above, or write your own line. From 160 euros.
Build a cakeQuestions? info@coldcake.be